What color are the classic boxes used by Hermès?

The classic boxes used by Hermès are orange.

Hermès’ distinctive orange packaging became associated with the company during the Second World War. Traditional cream-colored packaging materials became difficult to obtain, so the house used an available orange-colored board instead. What began as a practical supply decision became a durable part of Hermès’ visual identity.

The boxes are used for many products, including scarves, accessories, and leather goods. Their orange tone is now closely linked with the brand, although the exact appearance can vary according to lighting, materials, and production details.

The packaging color is not the same as the orange used in every Hermès product or logo application. It also should not be confused with the colors of the company’s leather goods, which are offered in a very broad range. The famous boxes reflect wartime history as much as deliberate branding.