What Coca-Cola campaign used the slogan “Always Coca-Cola” beginning in 1993?

“Always Coca-Cola” was the Coca-Cola campaign introduced in 1993.

The campaign used the idea of continuity to present Coca-Cola as a familiar, dependable part of everyday life. Its advertising included animated and live-action executions, including memorable work featuring the Coca-Cola Polar Bears. The campaign ran internationally and became one of the company’s best-known modern brand platforms.

The word “always” suggested that Coca-Cola belonged across generations and occasions. This differed from campaigns focused mainly on a single product benefit, such as refreshment. It instead emphasized emotional familiarity and long-term brand presence.

The slogan is often confused with “Open Happiness,” which Coca-Cola introduced much later, in 2009. It is also distinct from “Coke Is It!,” a 1980s campaign. “Always Coca-Cola” belongs specifically to the 1993 campaign era and is associated with the company’s highly recognizable bear advertising.