What car company advertised "Drivers wanted"?

The car company that advertised “Drivers Wanted” was Volkswagen.

Volkswagen of America launched the campaign in July 1995 through Arnold Communications. The slogan helped reposition the German automaker in the United States by presenting Volkswagen cars as vehicles for people who genuinely enjoyed driving, rather than simply practical transportation. Its distinctive, often humorous advertisements supported models including the Passat, New Beetle, and Jetta.

The phrase became closely associated with Volkswagen’s American marketing and was used across multiple vehicle launches during the late 1990s. It is sometimes confused with Volkswagen’s earlier “Think Small” campaign for the Beetle, one of advertising history’s most famous slogans, or with “Fahrvergnügen,” another well-known Volkswagen advertising phrase. Those slogans belong to Volkswagen too, but “Drivers Wanted” is the campaign identified by this wording.

The slogan has also been revived in later Volkswagen advertising, which reinforces the association. The answer refers to the Volkswagen brand rather than a particular model or dealership.