Spotify uses a freemium business model: basic features are free with advertising, while paid upgrades add premium benefits.
The word “freemium” combines “free” and “premium.” In Spotify’s version, users can access the service without paying, while advertising helps generate revenue from the free tier. People who subscribe to Premium receive additional benefits such as ad-free listening and offline playback, although exact features and restrictions can vary by plan and market.
This model helped Spotify grow its audience while creating a path to paid conversion. The free tier lowers the barrier to trying the service, while the premium tier appeals to listeners who want fewer interruptions, more control, or extra functionality. Spotify also offers different paid plans, including individual, student, duo, and family options.
“Subscription-only” is incorrect because Spotify has long offered a free ad-supported service. “Shareware” usually refers to software distributed for trial or limited use, and a “paywall” blocks access unless someone pays. Neither describes Spotify’s combination of open basic access and optional upgrades.