What brand name did Shu Uemura launch after his 1967 cleansing oil?

The brand name Shu Uemura was launched by makeup artist Shu Uemura after his pioneering 1967 cleansing oil. Uemura had already built a reputation in Hollywood, including work with actress Shirley MacLaine, and he brought a makeup artist's emphasis on skin preparation into his cosmetics business.

In 1967, he established Japan Makeup and introduced Unmask, an oil-based cleanser developed when cleansing oils were unusual in Japan. The product was designed to remove makeup and impurities while leaving the skin feeling moisturized, helping establish the cleansing-oil category associated with the brand.

Japan Makeup eventually developed into Shu Uemura Cosmetics, the name used for the internationally recognized beauty brand. The company later became known for professional-quality makeup, transparent packaging, open testers, bold color collections, and beauty tools such as its eyelash curler. Unmask is the name of the original cleansing-oil product, not the brand itself, which is why the answer is Shu Uemura.