What Bob Seger song was used in a TV commercial for trucks?

The Bob Seger song used in a TV commercial for trucks was “Like a Rock.”

Released in 1986, “Like a Rock” was the title track of Bob Seger’s thirteenth studio album. The song originally became known for its steady, reflective rock sound, but its biggest cultural association came later through Chevrolet advertising.

Chevrolet began using the song in truck commercials in 1991, pairing Seger’s music with images of pickups working on farms, roads and rugged landscapes. The campaign ran for more than a decade and helped connect the song’s title with Chevrolet trucks, especially the Silverado line. The advertisements were so memorable that many listeners first recognized “Like a Rock” as a commercial song rather than as a standalone album track.

A common mix-up is identifying the truck brand as Ford or GMC, but the famous campaign was for Chevrolet. The song was written and performed by Seger and became closely associated with Chevy’s “Like a Rock” advertising era through the early 2000s.