What 1971 advertising slogan did McDonald’s use in the United States?

McDonald’s used the advertising slogan “You Deserve a Break Today” in the United States beginning in 1971. The line presented a McDonald’s visit as a small reward or pause in a busy day.

The campaign became one of the company’s most memorable advertising efforts during the early 1970s. Its wording connected food with convenience and emotional comfort rather than describing only a menu item.

The slogan is sometimes mixed up with McDonald’s later “Have You Had Your Break Today?” campaign. Both used the idea of taking a break, but they are distinct lines from different periods.

McDonald’s advertising history includes many highly recognizable slogans, including “You Deserve a Break Today,” “We Love to See You Smile,” and “I’m Lovin’ It.”