What 1960s McDonald’s slogan described the chain as a place where a billion hamburgers were sold?

“Over One Billion Served” was a McDonald’s slogan highlighting the number of hamburgers sold by the chain.

The line appeared during McDonald’s rapid expansion in the 1960s, when the company used cumulative serving totals as proof of popularity and scale. The slogan was commonly displayed on restaurant signs and other branded materials.

It belongs to a long tradition of McDonald’s advertising that turned operational statistics into memorable brand messages. Later versions updated the number as sales continued to grow, eventually moving beyond millions and billions.

The wording is sometimes remembered as “Billions and Billions Served,” but that phrase is associated with a later version of the restaurant’s cumulative-sales message. The original milestone wording used “Over One Billion Served.”