Since 2023, what is La Liga's official sponsored name?

Since the 2023–24 season, La Liga’s official sponsored name has been LaLiga EA Sports. The title reflects a partnership with Electronic Arts, whose EA Sports brand replaced Santander as the competition’s naming sponsor.

The rebrand was introduced in 2023 alongside a new visual identity. The top division became LaLiga EA Sports, while Spain’s second division adopted the sponsored name LaLiga Hypermotion. The sponsorship arrangement applies to the league’s commercial branding rather than changing its formal competition structure.

Before the change, the league was known commercially as LaLiga Santander. Earlier names included Liga BBVA, while Liga Iberdrola refers to the women’s top division’s former sponsorship branding, so those options belong to different periods or competitions.

The name “LaLiga” itself was officially stylised from 2015 to 2023, then as “LALIGA” in the league’s broader branding. EA Sports is therefore the key identifier for the current sponsored title, not Santander or BBVA.