Taylor Swift’s “august” typically experiences a seasonal surge in streams during August.
The pattern is closely tied to the song’s title, its late-summer setting, and lyrics about a temporary romance fading as the season ends. Wikipedia describes the track as a seasonal success that resurges in popularity around August each year.
The song’s streaming revival became especially visible after its original release. In August 2021, its US streams rose by 39 percent, and in 2022 its daily streams increased by 277 percent during the month.
This annual pattern is why fans and social-media users revisit “august” every year. It is not the same as the song’s original release month: the track was released on July 24, 2020.