On which car is the bow tie logo used?

The bow tie logo is used on Chevrolet cars and trucks. It is Chevrolet’s best-known badge, appearing on vehicles from the grille and steering wheel to advertising and other brand materials.

The emblem was introduced in 1913 and first appeared on Chevrolet vehicles in 1914, including the H Series Royal Mail and Baby Grand and the L Series Light Six. Its origin is disputed: one traditional account says co-founder William C. Durant saw a similar pattern on wallpaper in a French hotel, while another theory connects it to the Coalettes coal-company logo published in 1911. A third interpretation sees it as a stylized Swiss cross, reflecting Louis Chevrolet’s Swiss birthplace.

The logo has changed shape, color, and typography over time. Chevrolet commonly used blue for passenger cars and gold for trucks before moving toward a unified gold bow tie across its vehicle range in the 2000s. The emblem is sometimes casually called the “Chevy bow tie,” but it identifies the Chevrolet brand—not one particular model. Chevrolet models such as the Camaro, Corvette, Silverado, and Equinox can all carry it.