Taylor Swift released “august” on July 24, 2020.
The song arrived as part of Folklore, which Swift released as a surprise album through Republic Records. Although the title refers to a month, the track was released in July, giving listeners a late-summer song before August had even begun.
Its timing became especially memorable because the song later developed a recurring seasonal life. Each August, listeners revisit the track, and social-media creators use its wistful sound for memories, summer recaps, and photo compilations. The annual attention is connected to both the title and the lyrics’ imagery of a brief summer romance.
A common mix-up is assuming that “august” was released on August 1. It was not: its official release date was July 24, 2020. The song’s August identity comes from its subject matter, title, and repeated seasonal resurgence rather than from its original release date.