On what date is Pokémon Day celebrated each year?

Pokémon Day is celebrated each year on February 27.

The date commemorates the Japanese release of Pocket Monsters Red and Green on February 27, 1996. Those Game Boy role-playing games introduced the Pokémon franchise to the public and began the series’ long-running anniversary tradition.

Pokémon Day is especially associated with announcements, special game events, merchandise, and online presentations. Although the original Japanese titles were Red and Green, international releases used the names Pokémon Red and Blue. This difference sometimes causes confusion about which games the date commemorates, but the anniversary is tied to the Japanese launch.

The date became a recurring global celebration as the franchise expanded across video games, animation, trading cards, toys, and mobile titles. February 27, 2026, marked Pokémon’s 30th anniversary, making that year’s Pokémon Day particularly significant.