On the BBC programme Dragon's Den, which sauce brand was created by reggae musician Levi Roots?

On the BBC programme Dragon's Den, reggae musician Levi Roots created Reggae Reggae Sauce.

Levi Roots developed the Caribbean-style sauce from a family recipe and sold it commercially under the Reggae Reggae Sauce name. His appearance on Dragon's Den brought the product to a much wider audience and helped turn a small food venture into a major brand.

Roots appeared on the programme in 2007, during the third series. He secured investment from Peter Jones and Richard Farleigh after presenting his sauce and business plans. The televised pitch became one of Dragon's Den's best-known success stories because it combined a memorable product, a strong personal brand, and rapid commercial growth.

The product is sometimes described simply as Levi Roots sauce, but Reggae Reggae Sauce is the canonical brand name associated with the pitch. The brand later expanded beyond its original sauce into other food products and supermarket lines.