US streams of Taylor Swift’s “august” rose 39 percent during August 2021.
The increase illustrates how the song developed a seasonal life after its original release. Although “august” arrived in July 2020, listeners began returning to it during the month named in its title, turning the track into an annual streaming event. Its nostalgic summer imagery and references to memories make it especially suitable for end-of-summer playlists and short-form videos.
The 39 percent figure refers to the gain in US streams during August 2021. It should not be confused with the much larger 277 percent increase in the song’s daily streams reported for August 2022. Those figures measure different years and different streaming comparisons, so they are not interchangeable.