Taylor Swift’s “august” saw a reported 277% surge in daily streams during August 2022.
The increase illustrates the song’s unusual seasonal listening pattern. Rather than relying only on a traditional single campaign, “august” repeatedly returns to public attention as the calendar reaches the month named in its title.
The track had already shown a smaller August effect in 2021, when its U.S. streams gained 39 percent. The much larger 2022 figure helped establish comparisons between “august” and other recurring seasonal songs, even though it is not a holiday recording.
Streaming percentages describe changes in listening activity, not a new recording or remix. The song remains the same Folklore album track released in 2020.