Taylor Swift's "august" gained 39 percent in U.S. streams during August 2021. The increase documented on the song's page illustrates the beginning of its measurable recurring seasonal revival.
The song's title and lyrics strongly connect it with late summer, especially imagery involving sunlight, salt air, and a romance that ends when the season does. Those associations helped listeners return to it when August came around again.
This figure is distinct from a later statistic about the song's daily U.S. streams in August 2022. Both numbers describe streaming growth, but they refer to different years and different measurements, so they should not be substituted for each other.
The 2021 increase also differs from chart peak information. A streaming gain measures change over a period, while a chart position records how a song ranked against other releases at a particular time.