In which month and year did Taylor Swift’s “august” gain 39% in US streams?

Taylor Swift’s “august” gained 39% in US streams in August 2021.

The increase illustrates the song’s annual seasonal resurgence. Although it had been released the previous year, listeners returned to it when its title month arrived, reinforcing the connection between the track and late-summer online culture.

The song’s lyrics describe a short-lived romance and use imagery of sun, salt air, and fading time. Those themes make it especially suitable for nostalgic summer recaps, photo posts, and videos shared during August.

This streaming increase is a percentage change for the United States during August 2021, not the song’s chart peak or its total lifetime streams. Those are separate measurements.