In which California city was Netflix founded?

Netflix was founded in Scotts Valley, California.

Reed Hastings and Marc Randolph founded Netflix on August 29, 1997, in Scotts Valley, a city in Santa Cruz County. The company began as an online DVD-rental venture rather than the streaming platform most people associate with the Netflix name today.

The founders had worked together at Pure Software and developed the business idea while traveling between their homes and workplaces in Silicon Valley. Early Netflix operations were based in a Scotts Valley office park, while the company's later corporate headquarters became Los Gatos.

Scotts Valley is therefore the answer to the founding-location question, whereas Los Gatos answers the headquarters question. Netflix launched its website on April 14, 1998, initially offering DVDs for individual rental. Its subscription model, which removed traditional due dates and late fees, arrived in 1999 and helped establish the company as a major rental business before streaming began in 2007.