TikTok’s newsroom documented the recurring Taylor Swift “august” montage trend in 2021.
TikTok described creators using the song to assemble quick montages of summer memories, photographs, cleaning projects, and romantic moments. The format turns the song’s nostalgic mood into a yearly ritual: as August ends, users revisit what they recorded during the summer.
The trend became especially recognizable because the song was released in 2020 but gained a repeated seasonal life afterward. It is not simply a collection of unrelated fan videos; the annual timing, familiar audio, and memory-focused editing style connect the posts into a recognizable format.
The date can be confused with the song’s release year. “august” arrived on Folklore in 2020, while TikTok’s newsroom feature about the trend was published in 2021. Taylor Swift also participated in the trend by sharing a video using the song, further connecting the artist with the fan-created format.