The first Crumbl Cookies store opened in Logan, Utah, in 2017.
Jason McGowan and Sawyer Hemsley founded Crumbl Cookies and opened the first store in Logan in 2017. The business initially focused on chocolate chip cookies and developed a rotating menu that introduced different flavors over time.
Crumbl’s stores are designed around open production, delivery, and pickup. Its weekly or rotating flavor strategy gives customers a reason to revisit the brand, while franchised locations allow the concept to expand across the United States and beyond.
The company’s rapid growth can make later expansion dates seem like its founding date. The key origin point is the Logan store opened in 2017. Crumbl is also distinct from older cookie franchises such as Great American Cookies.