Taylor Swift’s “august” recorded a 277% rise in daily streams in 2022.
The increase was part of the song’s recurring seasonal revival. Each year, listeners return to “august” during the month named in its title, helping it reappear in streaming conversations and inspire internet memes. Billboard described the track as a seasonal streaming perennial.
The 277% figure concerns daily streams in 2022, not the song’s total lifetime streams or a chart-position increase. A separate statistic reported that US streams rose 39% during August 2021. Keeping those percentages and years separate helps avoid one of the most common numerical mix-ups surrounding the annual trend.