Taylor Swift’s “august” experienced a 277 percent rise in daily US streams in 2022.
The increase occurred during the song’s recurring August resurgence. Billboard described “august” as a seasonal streaming perennial because listeners return to it at roughly the same time each year, much as holiday songs reappear during the Christmas season.
The track had already shown seasonal growth in 2021, when its US streams increased by 39 percent in August. The much larger 2022 increase demonstrated how fan participation and social-media circulation had strengthened the annual tradition.
These figures describe streaming growth, not a chart position or a percentage of total listeners. That distinction matters because the song also gained later chart visibility, including a new Billboard Global 200 peak in 2023. The recurring trend is driven by timing, fan culture, and the song’s explicit August setting.