Taco Bell introduced the Crunchwrap Supreme in 2005.
The hexagonal menu item was created to make a substantial meal easier to eat on the go. Its design folds a soft flour tortilla around a crunchy tostada shell, helping keep the crisp texture inside while enclosing seasoned beef, nacho cheese sauce, sour cream, lettuce, and tomato.
Taco Bell launched the Crunchwrap Supreme as a special menu item on June 22, 2005. It became one of the company’s most successful products, selling 51 million units during its first six weeks. Taco Bell made it a permanent menu item in 2006, which sometimes causes confusion about the answer: 2005 is the introduction and launch year, while 2006 marks its permanent-menu status.
The name “Supreme” connects it to Taco Bell’s Supreme-style toppings, especially sour cream and tomatoes. The item has inspired homemade versions, restaurant reinterpretations, and numerous limited-edition variations, but the original beef Crunchwrap Supreme remains the menu standard associated with its 2005 debut.