Renault introduced its diamond emblem in 1925.
The Renault brothers founded their automobile company in 1899, initially using a circular badge that incorporated the Renault name and the company’s early initials. As vehicle grilles developed, a diamond shape became a practical and distinctive format for the front of a car. Renault adopted the diamond as its emblem in 1925.
The design evolved repeatedly. Later versions placed the Renault name within the diamond, and the company introduced the well-known geometric “Vasarely” logo in 1972, created with artist Victor Vasarely and his son Yvaral. Renault has subsequently simplified and updated the mark, including a flatter diamond design introduced in the 2020s.
The 1925 date refers to the introduction of the diamond symbol, not the founding of Renault or the creation of every modern version. The company’s name honors the Renault brothers, while the diamond’s shape became the enduring visual shorthand for the brand.