Netflix introduced the ability to download content for offline viewing in 2016.
The feature launched on November 30, 2016, through Netflix's mobile apps, allowing subscribers to save selected films and television episodes on compatible devices. Once downloaded, supported titles could be watched without an internet connection, a useful option for airplane trips, commuting, and areas with limited or expensive mobile data.
At launch, Netflix promoted an Available for Download section and included titles such as Orange Is the New Black, Narcos, and The Crown. Not every title was downloadable because offline availability depended partly on licensing agreements. Downloads also required storage space and remained subject to Netflix's viewing restrictions and expiration rules.
The timing was notable because Netflix had previously resisted making offline playback a central feature. The company was expanding internationally, and offline access helped address inconsistent connectivity in many markets. Amazon Prime Video had offered downloads earlier, so Netflix's 2016 launch was an important catch-up step rather than the beginning of offline streaming generally.
The feature was introduced for mobile devices, not as unlimited permanent ownership of Netflix content.