Kim Kardashian launched her shapewear company SKIMS in 2019.
Kardashian co-founded the company with Jens Grede and Emma Grede. SKIMS was originally introduced as Kimono, but the name was changed after criticism that the original branding appropriated Japanese culture. The revised SKIMS name emphasizes the company’s focus on underwear, shapewear and body-inclusive clothing.
The brand initially became known for offering foundation garments in a broad range of skin-tone shades and sizes. It later expanded into loungewear, swimwear, bras, bodysuits and other apparel. Kardashian’s public profile helped generate substantial attention around the launch, but SKIMS operates as a separate fashion business rather than as a product line of Keeping Up with the Kardashians.
A common mix-up is confusing SKIMS with Kardashian’s earlier fragrance and beauty ventures. SKIMS is specifically her shapewear and clothing company, while the launch year was 2019.