Kickstarter launched in 2009 as a crowdfunding platform for creative projects.
The platform lets project creators present an idea, set a funding goal and deadline, and offer rewards to people who pledge money. If the goal is reached under Kickstarter’s all-or-nothing model, the project receives funding; otherwise, pledges are generally not collected.
Kickstarter has supported projects in fields such as film, music, publishing, games, design, and food. Many campaigns are run by independent creators or small teams, making the service relevant to local and specialist economies.
Kickstarter is distinct from an online shop: backers usually support a proposed project before completion and may receive a reward rather than purchasing an already available product. The platform does not guarantee that every funded project will be completed.