Amul is the Indian dairy cooperative brand founded in 1946 and known for the slogan “The Taste of India.”
Amul began as the Kaira District Co-operative Milk Producers’ Union in Anand, Gujarat. It was created to give milk producers greater control over collection, processing, and marketing, reducing their dependence on private intermediaries. The brand name Amul is derived from the Sanskrit word amulya, meaning “priceless.”
The cooperative model became central to India’s White Revolution, especially through the work of Verghese Kurien. Under the broader Gujarat cooperative system, milk from many producers could be pooled and sold through a recognizable national brand while returning value to participating farmers.
Amul is sometimes treated as a conventional private dairy company, but its foundation is cooperative ownership. The brand now covers products such as milk, butter, cheese, ice cream, and milk powder, making it a major example of a farmer-linked enterprise.