Ford introduced its familiar blue oval logo in 1927.
Ford had used scripted lettering from the company’s early years, but the blue oval became a defining visual mark in the late 1920s. It appeared on the redesigned Model A, which replaced the hugely successful Model T and entered production for the 1928 model year.
The oval gave Ford a consistent badge that could be displayed on vehicles, dealer signs, brochures, and corporate materials. The white script inside the blue field remained recognizable even as the exact lettering and border treatments changed.
People sometimes assume the oval dates from Ford’s earliest automobiles. In fact, Ford’s original marks were primarily script-based, and the famous blue background was introduced decades before later three-dimensional and chrome versions of the badge.