Salvador Dalí designed the Chupa Chups logo in 1969. The commission linked one of the 20th century’s best-known Surrealists with a rapidly expanding Spanish confectionery brand.
Chupa Chups founder Enric Bernat wanted a memorable identity for the lollipop business, which began in 1958. Dalí’s design placed the brand name inside a bright, daisy-like shape, helping the logo remain highly visible when wrapped around the top of the candy rather than hidden on its side. The design became one of Dalí’s most recognizable commercial works.
The date is often mixed up with later changes to the company’s branding. Chupa Chups adopted the name in 1961, and the logo is associated with Dalí’s 1969 redesign—not with the brand’s founding or its later international expansion. The company is now owned by Perfetti Van Melle, but Dalí’s design remains central to its visual identity.