Aston Martin introduced its first winged emblem in 1927.
The company had used simpler Aston Martin lettering before adopting a winged badge. The 1927 design marked a major change in its visual identity, placing the brand name across a pair of wings. The wing motif has remained central to Aston Martin branding, although the proportions, lettering, and surrounding details have been revised several times.
The wings communicate speed and movement, ideas that were especially suitable for a sports-car manufacturer. They also help distinguish Aston Martin’s badge from ordinary rectangular or circular wordmarks. Modern versions generally use a more structured, metallic interpretation, but the basic winged arrangement traces back to the late 1920s.
The date can be mixed up with Aston Martin’s founding in 1913, when Lionel Martin and Robert Bamford established the company. The founding date concerns the business itself; 1927 concerns the introduction of the first winged emblem.