Sara Davies is known for founding the craft company Crafter's Companion before joining the UK television show Dragon's Den.
Davies launched Crafter's Companion in 2005 after developing a product to help people make envelopes for handmade cards. The business grew from a practical crafting solution into an international company selling craft tools and supplies.
Her entrepreneurial background shaped her perspective on pitches involving product design, retail, manufacturing and direct-to-consumer sales. She joined the Dragon's Den panel in 2019, making her one of the later additions rather than an original investor.
The company name is sometimes confused with the name of a product or a publishing brand, but Crafter's Companion is Davies's craft business. Her family-friendly crafting expertise also distinguishes her from investors whose backgrounds are primarily property, fashion or leisure.