In The Godfather, what is the name of the Corleone family’s olive-oil business?

In The Godfather, the Corleone family’s olive-oil business is Genco Pura Olive Oil.

The company is named after Genco Abbandando, Vito Corleone’s childhood friend and an early associate. Before becoming a powerful crime boss, Vito works for Genco’s father at the neighborhood grocery store in New York. That job helps establish Vito’s relationship with the Abbandando family and introduces the name that later becomes central to his legitimate business identity.

Genco Pura Olive Oil serves as the respectable public face of the Corleone organization. The name appears in the family’s offices and is associated with Vito’s business empire, even though the family’s criminal activities operate behind it. The word “Genco” is therefore both a company name and a reference to an important early Corleone ally.

It is sometimes confused with the Corleone family name itself, but Genco Pura is the olive-oil company, not the family or a criminal title.