In the early 1950's, what did Sears market under the brand name "Allstates"?

In the early 1950s, Sears marketed automobiles under the brand name “Allstate.”

The Allstate automobile was sold through Sears, Roebuck and Co. during the 1952 and 1953 model years. It was manufactured by Kaiser-Frazer and was essentially a rebadged version of the compact Henry J, created to give Sears a low-priced passenger car to sell through its retail stores and catalog business.

Sears equipped the cars with several Allstate-branded components, including tires, batteries, spark plugs, and tubes, linking the automobile to its broader automotive-product business. The car came in two-door sedan form, with four- and six-cylinder engine options and several trim levels.

The venture was short-lived. Sears faced competition from established automobile dealers, while the Allstate struggled in a market increasingly attracted to larger cars and powerful V8 engines. The Allstate is sometimes confused with Allstate insurance, but the automobile predated the brand’s later identity as primarily an insurance company.