Trunki became famous after receiving no investment on Dragons' Den for its children's ride-on suitcase.
The product was created by British designer Rob Law. Trunki is a hard-shell suitcase designed so children can sit on it and ride while travelling. Law pitched the idea on Dragons' Den, but the proposed deal did not result in an investment. The product nevertheless went on to become a major commercial success.
The case is often used to illustrate that a rejection on a television investment show does not determine a product’s eventual prospects. Trunki gained customers, design recognition and international distribution after the broadcast. Its distinctive combination of luggage and ride-on toy helped it stand out in a crowded travel-goods market.
A common error is to identify the product as a scooter or a conventional children’s suitcase. Trunki is specifically the brand name of the ride-on suitcase, and the company is generally discussed under that name.