In the BBC series Dragon's Den, Simon Woodroffe was the investor known for founding the Yo! Sushi restaurant chain.
Woodroffe launched Yo! Sushi in London in 1997. The restaurant became noted for serving dishes from a conveyor belt, allowing customers to choose plates as they passed by. This helped make the chain a prominent example of a distinctive, technology-assisted restaurant concept in Britain.
Woodroffe joined the original Dragon's Den panel when the British series began. His business background differed from that of Dragons who built careers in retail, leisure or investment, but the show presented all of them as potential sources of finance and advice for entrepreneurs.
The company name is usually written as YO! Sushi, while the investor's name is Simon Woodroffe. He is sometimes confused with other early Dragons because several original panel members were successful founders. The key identifying fact is the link between Woodroffe and the conveyor-belt sushi brand.