In the 2003 romantic comedy How to Lose a Guy in 10 Days, what is Benjamin Barry’s profession?

In the 2003 romantic comedy How to Lose a Guy in 10 Days, Benjamin Barry is an advertising executive.

Matthew McConaughey plays Benjamin, an advertising executive who makes a wager that he can make a woman fall in love with him within ten days. Kate Hudson plays Andie Anderson, who secretly begins dating him while trying to drive him away for a magazine assignment.

Benjamin’s career is central to the plot because the wager is tied to a professional pitch at his advertising agency. His colleagues also compete over which executive can win the chance to handle a major diamond campaign.

The character is sometimes described simply as a “marketer” or “businessman,” but advertising executive is the specific occupation established by the film. Andie’s job is different: she writes the “How to” column for the fictional magazine Composure.