In Taylor Swift’s “august” TikTok trend, what kind of memories do creators usually montage?

Creators in Taylor Swift’s “august” TikTok trend usually montage summer memories.

The format commonly uses the song as background audio for a sequence of personal clips collected during the summer. Videos may show travel, friends, family gatherings, outdoor activities, concerts, food, landscapes, or quiet everyday moments.

The idea fits the song’s association with August passing quickly. Rather than presenting one official storyline, users create their own memory-based narratives, turning the song into a recurring seasonal soundtrack. The trend often appears near the end of August, when people are looking back before autumn begins.

This user-created format differs from the song’s original fictional narrative. “august” is part of Folklore’s imagined love-triangle storyline, while the TikTok trend generally focuses on real-life highlights and nostalgia. The same audio therefore supports both a fictional character’s memories and ordinary users’ personal summer recaps.