Taylor Swift’s “august” saw its daily streams rise by 277 percent during August 2022.
The increase illustrates how the song developed an annual seasonal trend after its 2020 release. Fans began returning to it every August, turning a track about a fleeting summer romance into a recurring internet and streaming ritual.
The song had already shown a seasonal effect in 2021, when its US streams increased by 39 percent during August. The much larger 2022 figure reflected the way social-media circulation and fan culture had amplified the association between the song and the month.
This statistic describes growth in daily streams, not the song’s chart ranking, total lifetime plays, or a 277 percent share of all Taylor Swift listening. It is also separate from the song’s original release date and initial chart peaks. The number captures a specific year-over-year seasonal surge reported for August 2022.