In Pixar’s Cars, Dinoco is the sponsor whose logo appears on The King’s racing car.
The King is a veteran champion and one of the three racers tied for the Piston Cup at the start of the film. His blue race car carries the familiar Dinoco branding, establishing the company as one of the sport’s most prestigious sponsors.
Dinoco is a fictional petroleum company in the Pixar universe. Its turquoise color scheme and stylized dinosaur logo recur across the Cars franchise. After the final race, Lightning McQueen is offered the Dinoco sponsorship but chooses to remain with Rust-eze, the brand that supported him at the beginning of his career.
The King is based visually and narratively on legendary stock-car racer Richard Petty, who also provides the character’s voice. Dinoco therefore links the fictional racing world to the visual traditions of American motorsport while remaining distinct from real-world sponsors.