In Pixar’s Cars, the blue racing team is sponsored by Dinoco.
Dinoco is one of the most prestigious sponsors in the Piston Cup world. Its famous driver is Strip “The King” Weathers, a veteran racer whose blue car and distinctive Dinoco branding make him instantly recognizable.
The sponsor becomes especially important because both Lightning McQueen and Chick Hicks want the Dinoco contract. Winning the Piston Cup can make that opportunity possible, turning Dinoco into a symbol of status and success within the film’s racing culture.
Dinoco is not the same as Rust-eze, McQueen’s initial sponsor. Rust-eze uses yellow branding and promotes a medicated bumper ointment, while Dinoco is associated with petroleum-style branding and the established champion The King.