In Pixar’s Cars, Luigi owns the Luigi’s Casa Della Tires shop in Radiator Springs.
Luigi is a yellow 1959 Fiat 500 who operates the town’s tire business. He is an enthusiastic Ferrari fan and proudly displays Ferrari-related decorations at his shop. His passion becomes especially clear when Michael Schumacher visits the town near the end of the film, creating one of the movie’s most recognizable automotive jokes.
Luigi is often remembered together with Guido, his small blue forklift assistant. Guido helps change tires at remarkable speed and speaks mostly Italian, while Luigi is more openly conversational in English. The pair also appear in the Cars sequels and shorts. Luigi’s character is not a Ferrari: his design is based on a Fiat 500, an Italian city car. That distinction is a common mix-up because his admiration for Ferrari is central to his personality.