The King is the name of the Piston Cup champion who races for Dinoco in Pixar's Cars.
The King, whose given name is Strip Weathers, is a veteran racer modeled on the Plymouth Superbird. He drives the number 43 car and represents Dinoco, the prestigious racing sponsor that Lightning McQueen hopes to join. His calm professionalism contrasts with Chick Hicks's aggressive tactics and Lightning's early arrogance.
The film's climax centers on a three-way Piston Cup finish involving Lightning, Chick, and The King. Chick causes The King's crash while trying to win, but Lightning gives up his chance at victory to help the veteran racer reach the finish line.
The King is voiced by Richard Petty, a real NASCAR legend whose number 43 is strongly associated with his racing career. “The King” is the character's racing nickname, while Strip Weathers is his formal name.