In Pixar's Cars, the blue Dinoco-sponsored race car is The King.
The King is the nickname of Strip Weathers, a veteran racer portrayed as the reigning Piston Cup champion. He drives a blue 1970 Plymouth Superbird and represents the established ideal of racing excellence in the film. His calm professionalism contrasts with the ambition and impatience of rookie Lightning McQueen.
Dinoco sponsors The King, giving the team its distinctive blue color and the famous dinosaur logo. McQueen dreams of replacing The King as Dinoco's driver, but the final race reveals that championship success involves sportsmanship as well as speed.
The King is sometimes confused with Chick Hicks, who also competes for the Piston Cup. Chick drives a green 1987 Buick Regal and is McQueen's aggressive rival. McQueen is the red rookie sponsored by Rust-eze, not Dinoco, during most of the film.