In Pixar’s Cars 3, Rust-eze owns the training center where Lightning McQueen prepares.
After a new generation of racers makes Lightning’s traditional methods seem outdated, Rust-eze sends him to a high-tech racing center. The facility uses simulators, fitness testing, data analysis, and specialized training to help him compete with Jackson Storm.
Rust-eze is Lightning’s longtime sponsor in the Cars films. The brand is represented by the Rust-eze brothers, Rusty and Dusty, whose support helps launch Lightning’s career. In Cars 3, the company’s business decisions also affect Lightning’s racing future after Rust-eze is sold to Sterling.
Dinoco is a different major racing sponsor and is closely associated with The King in the first film. That makes Dinoco an easy mix-up, especially because Lightning hopes to race for it. However, the training center in Cars 3 belongs to Rust-eze under Sterling’s management.