In Pixar’s Cars 3, what training center employs Cruz Ramirez as a racing trainer?

In Pixar’s Cars 3, Cruz Ramirez works as a racing trainer at the Rust-eze Racing Center.

The center is designed to prepare racers using modern technology, simulation, and specialized exercises. Lightning McQueen is sent there after the rise of the younger, faster racer Jackson Storm makes his career look increasingly outdated. Cruz initially approaches Lightning as a client rather than as a future competitor.

The training center represents the changing nature of racing in Cars 3. Lightning relies on experience and instinct, while the new generation uses advanced data, equipment, and athletic preparation. His eventual decision to train Cruz changes both characters’ understanding of what a champion can be.

Rust-eze is also Lightning’s long-standing sponsor in the franchise. It should not be confused with Dinoco, the famous racing sponsor connected with The King and later with Cruz after the final competition.