In “Parks and Recreation,” Tom Haverford launches a designer-clothing rental business called Rent-A-Swag.
Tom develops the idea after realizing that parents do not want to spend heavily on clothes their children will quickly outgrow. Rent-A-Swag rents high-end outfits to middle-school-aged customers, allowing them to wear stylish pieces without their families buying every item outright.
The business is a rare example of Tom turning his taste and entrepreneurial confidence into a workable idea. His initial inventory is closely connected to his own wardrobe and flashy fashion sense, while his co-workers help him establish the store. Mona-Lisa Saperstein works there, adding her usual chaos to the operation.
Rent-A-Swag eventually faces competition from Tommy’s Closet, a rival store opened by Dr. Saperstein. Tom ultimately sells the business and uses the money to help launch Tom’s Bistro. The name is sometimes confused with Entertainment 720, his earlier media venture, or the Snakehole Lounge, but those are separate businesses.