In McDonald’s branding history, which advertising slogan began the 1971 campaign featuring a memorable restaurant jingle?

“You Deserve a Break Today” was the McDonald’s slogan used in the company’s famous 1971 advertising campaign.

The campaign presented a visit to McDonald’s as a pleasant reward in the middle of a busy day. Its song-driven commercials made the phrase unusually memorable and helped establish McDonald’s as a lifestyle brand as well as a fast-food chain.

The slogan is often remembered through its opening lyric, “You deserve a break today,” which was repeated in television and radio advertising. It remained associated with McDonald’s for years and is frequently listed among the most influential advertising lines in American marketing history.

It is sometimes confused with Burger King’s “Have It Your Way” or McDonald’s later “I’m Lovin’ It.” Those campaigns belonged to different brands or later periods.