In McDonald's branding history, which advertising character was first introduced in 1963?

Ronald McDonald was first introduced in McDonald's advertising in 1963.

The character was created as a cheerful clown who could connect the restaurant with children and family entertainment. The first widely known portrayal was performed by Willard Scott, who had worked as a television personality and weather presenter.

Ronald's costume incorporated McDonald's visual identity, including the red-and-yellow color scheme and food-inspired details. He soon became the centerpiece of the company's child-oriented advertising, eventually appearing alongside a larger cast of McDonaldland characters.

Ronald McDonald is sometimes dated to later national campaigns because his appearance and role evolved over time. However, 1963 is the commonly cited introduction year. His importance was not only as a mascot but also as a way for McDonald's to turn restaurant visits into an imaginative family experience.